Analysis of "Woman's Own" Magazine

This is one of the magazines I researched for my own front cover.
It is called "Woman's Own".



Advertising Description:
Woman's Own is one of the best loved weeklies for women who know how to enjoy life, are fun-loving, confident and whatever their age, feel ten years younger. It delivers a weekly mix of news, views, celebrity gossip and intriguing real life. It's smart, surprising and straight talking.

Editor: Karen Livermore
Publishers: IPC Media
Publishing Director: Sandy Gale
Website:
Second Website:
Frequency: Weekly
Cost: 90p
Circulation: 307,407 (ABC Jan-Jun 09)
Readership: 947,000 (NRS Jan-Jun 09)
Launch Date: 1932
Target Market: Busy mothers and housewives aged between 25 and 54

The layout for this magazine is similar each week. Its main image is placed to the right of the page usually split in half for the purpose of showing two different people or scenes, or even the same person in different states. The main article advertised always relates to the image and is in the largest font so as to immediately attract attention. The name "Woman's Own" is spread across the top of the page, under more adverts but above the image, slightly underneath it so as not to chop part of it off. A strip of adverts is placed at the very top and bottom of the page,advertising the contents of the magazine and some competition deals and the from other issues I have seen, another advert is shown in a rectangle or box on the left hand side of the page, normally body issues related. A colour scheme of pink. yellow, white and a bit of black is used on this issue and it works really well, joining each section together. This issue uses a total of seven images at varying sizes to fit into the layout, all slotting easily into the advertising boxes. This, I think was done well as, even if text is layed over the top, or even the image spills into something else, like the bottom article "Pauls holiday nightmare" it still looks really proffessional.