To find out what media institution could distribute my music magazine 'It's All Country' I had to research what companies are distributing other country magazines. I found that 'Proper Partner scheme' distribute 'Country Music', 'Froots' and 'Maverick' (who also did a front page feature on The Dixie Chicks). Another company I discovered was 'Bauer Media Group' who are a very successful company that distribute magazines such as 'Kerrang', 'Empire' and 'Q'. This company wouldn't be very appropriate to my genre magazine as they focus on Rock bands with males audiences. 'IPC Media' is the third company i looked at and they distribute magazines such as 'NME'.
From these three companies, I think that 'Proper Partner Scheme' is the most appropriate company to distribute my magazine as most of its other magazines are quite country or around that sort of genre.
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